ROVER Coffee
Visual & Brand Identity - Coffee Brand
I created the visual identity, brand, concept, product and packaging design for the fictional coffee brand Rover Coffee. This project allowed me to showcase my artistic direction and vision. Although there was a brief for the project, I had a lot of freedom to come up with designs that reflected my creative vision.
Like a passport or a travel diary... Rover Coffee also offers a unique concept for its packaging: on the back, you can find one of the 6 coffee-producing continents of the world in the form of a map and a VISA. This means you can have your packaging stamped like a passport every time you visit a store.
The aim is to encourage consumers to give a second life to their packaging by keeping and collecting it, and eventually creating their own passport to the world's coffees, which they can connect to using the buttons at the top of the packaging.
With each completed package, another will then be made available in-store, enabling customers to take home a coffee from the same region or try them all, while enriching their general knowledge of the geography and history of coffee. In fact, you can now keep your 100% recycled and recyclable kraft paper packaging.
In our stores, we offer bulk coffee beans from all regions of the world, produced by responsible agriculture, which is why we wanted to highlight this product.
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